Founding Marketing Lead

tl;dr Fresh off a $15M Series A led by Accel (total funding now $20M+), Agave is experiencing hockey-stick growth. We're hiring our first full-time marketing hire: a hands-on Marketing Lead to run our marketing day to day: content, campaigns, conferences, and the website, as we go from one product to a multi-product platform.

Learn more about us here (link https://www.figma.com/slides/nlpdpvRj3iS2qbPXqkMQz0/Agave--Candidate-Pitch-Deck?node-id=5-610&t=jDDiUrnFNhn2TWMm-1).

WHAT IS AGAVE?

We're building the financial ops platform for construction, a $12T global industry run by software built 20-40 years ago, much of it on-prem with no APIs and no documentation.

We spent 3 years building the rails to read and write across those systems, and we use them to deploy AI for invoicing, expenses, compliance, billing, and more.

We have 550+ customers and our AI products are the fastest-growing part of the business: a third of new deals now include one, and we signed 8 new channel partnerships in the last month alone. We're backed by Accel and Y Combinator, with investors from Procore, Autodesk, and Plaid. Our three co-founders have worked together for 12+ years, across Graphiq (acquired by Amazon in 2017) and Amazon.

We've built something people actually need, in a market most of Silicon Valley ignores — which is exactly why we're winning. The only thing slowing us down is hiring. Our team is small, scrappy, and high-caliber, and we're looking for the next wave of builders who will help take Agave from breakout startup to category-defining company.

WHY ARE WE HIRING THIS ROLE?

Marketing at Agave has never had a full-time owner. In under a year we've gone from selling one product to five or more, and every new product adds website and product pages, announcement content, email campaigns, sales enablement, and competitive positioning.

Meanwhile, our only proven lead generation channels are referrals and conferences. We know there is real demand we're not reaching — through search, AI search, lifecycle email, review sites, webinars, paid placement.

RESPONSIBILITIES

Run Agave's marketing, including (but not limited to):

• Positioning & messaging — make products legible to construction finance buyers.

• Own positioning and messaging across our full product line, and keep it coherent as we ship new products

• Build and maintain sales enablement materials in tight partnership with sales

• Own competitive differentiation as new products bring new competitors

• Channel discovery — find the 1-2 repeatable lead generation channels beyond referrals and conferences.

• Design, run, and read out channel experiments: paid and AI-search placement, targeted ads, lifecycle email off in-app behavior, webinars

• Own and optimize our SEO and AEO presence: track rankings and AI-answer citations, and proactively improve how Agave shows up in search and AI answers

• Review and manage site presence (G2, Capterra, etc.) and find creative ways to incentivize customers to leave reviews

• Operate a defined experiment budget; kill what doesn't work fast, and scale what does

• Stand up the analytics to know what's working (customer journey tracking, SEO/AIO rankings, funnel metrics)

• Product marketing: launch every new product well.

• Own go-to-market for new product launches, from positioning and messaging through go-live

• Keep website messaging and feature pages aligned with every product update, so the site always reflects what we’ve shipped

• Own the changelog and keep it current, clear, and written for customers

• Build in-app landing pages that introduce new products to users

• Content & web — personally write and ship.

• Own the website: new pages, product pages, competitor comparison pages, copy and design direction

• Work with our website vendor to develop and ship new website pages

• Own content production: product announcement blogs, case studies, LinkedIn, monthly product newsletters, marketing email campaigns

• Keep our presence sharp on partner sites and marketplace listings

• Events & field — make our strongest existing channel bigger.

• Own conference materials and logistics, including running 1-2 Agave events per major conference

• Create marketing materials for conferences: flyers, banners, booth assets, and handouts

• Email marketing — turn our 500+ customer base into our best pipeline for new products.

• Own the customer email program end to end: monthly product newsletters, new product announcements, and feature launch emails

• Set up lifecycle emails triggered by in-app behavior

• Build upsell campaigns that introduce existing customers to products they don't use yet, segmented by what they already own, their ERP, and how they use Agave today.

REQUIREMENTS

Who you are:

• 3+ years of marketing experience, ideally in B2B software, with hands-on range: you have personally run campaigns, written and shipped content, or helped execute events

• You've worked on a small or scrappy team (a startup, or a small marketing org) where you did the work yourself rather than routing it to others

• Excited to be hands-on: you write the copy, ship the page, and run the event yourself

• Comfortable figuring things out without a playbook, in a technical, unglamorous vertical

Must have:

• Exceptional writing, clear, concrete, and free of marketing fluff (and AI em-dashes!)

• Strong experiment design: you form a hypothesis, define success upfront, run the test, and read out honestly

• Comfort partnering directly with founders and company leaders on positioning and pipeline

• Bias to ship: you'd rather get a real page live this week than perfect a strategy deck

Nice to have:

• Hands-on experience with Webflow

• Experience writing customer emails, or working knowledge of HTML for email templates

• Experience marketing to SMB or mid-market buyers in a vertical industry (construction, field services, logistics, ERPs, fintech, accounting)

• Hands-on with HubSpot, Google Analytics,