Men’s Social & Community Manager

About the Role We're hiring a Director of Growth to be the right hand to the VP of Digital. You'll own day-to-day execution of performance marketing across Meta, Google, YouTube, TikTok, CTV, and Affiliate, lead conversion rate optimization and manage the digital product roadmap for buckmason.com. This is a high-leverage role for an operator who can move fast across performance marketing, merchandising, UX, and engineering — translating strategy into daily action and measurable growth. You'll have meaningful ownership from day one and a direct line to senior leadership.

What You'll Do Social strategy and channel management

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Own the men's social content calendar across all channels, aligned to product launches, campaigns, store openings, and seasonal moments.

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Help shape channel-by-channel strategy with the brand team: what each platform is for, what we post there, and how often. Then execute it.

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Publish daily, manage the queue, and keep every post on-brand in tone, typography, and image quality.

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Stay on top of platform changes and emerging formats, and propose tests worth running.

Content and voice

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Write captions, scripts, replies, and copy in the Buck Mason voice

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Partner with Creative on social-first photo and video, contributing to briefs and shot lists; capture content yourself when the moment calls for it.

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Build repeatable series and formats that give the men's feed a point of view.

Community

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Respond to comments and DMs daily in the brand voice, and route product and order issues to Customer Experience with context.

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Track sentiment, recurring questions, and product feedback, and share what you hear with Design, Retail, and Ecommerce weekly.

Events

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Produce Buck Mason's men's events end to end.

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Curate the invite list. Know who should be in the room, from loyal customers and local tastemakers to creators and press, and get them there.

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Build the vibe: concept, venue, music, food and drink, run of show, and the details that make it feel like us and not like a brand event.

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Own the logistics: budget, vendors, staffing, RSVPs, and day-of production, so everything goes off without a hitch.

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Capture it for social use in coordination with the Creative team and our event photographer.

Partnerships and influencers

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Source and manage day-to-day relationships with creators, stylists, and tastemakers whose audiences match ours: outreach, gifting, scheduling, and content review, with support from the brand team on contracts and budget.

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Coordinate with Paid Media on which organic content and creator assets should be amplified.

Measurement

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Own weekly social reporting: reach, engagement, follower growth, community health, and traffic attributed to social.

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Contribute to the monthly brand marketing readout with clear takeaways on what's working, and adjust the calendar accordingly.

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Work toward quarterly goals set with the brand team.

What You'll Bring •

2–4 years running or supporting social and community for a consumer brand, ideally in menswear, lifestyle, or DTC retail.

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Examples of accounts you've worked on and content you've made, with results you can speak to.

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Excellent writing. You can land a caption in one line and a reply in a sentence, and you know when to say nothing.

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A sharp eye for photography, typography, and taste that fits a brand built on restraint.

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Fluency in Instagram, TikTok, YouTube, and Pinterest, including native creation tools, and working knowledge of social management and listening platforms (e.g. Sprout, Later, Dash Hudson).

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Comfort with data: you can read a dashboard, pull a weekly report, and say in plain terms what the numbers mean.

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Some experience working with creators or influencer partnerships.

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Event experience. You've produced or coordinated brand events, you're calm on the day, and you sweat the details nobody notices until they're wrong.

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Organized and reliable. You can run a calendar, juggle a product launch and a store opening in the same week, and keep the account fed.

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A real interest in menswear: how clothes are made, how they fit, and the men who wear them. You know the difference between a Pima tee and a slub, and you have opinions on both.

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Experience in menswear: you understand the customer face to face.

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Basic photo and video editing skills (CapCut, Premiere, Lightroom).

Logistics

• Reports to: VP of Digital
• Location: Buck Mason HQ, Los Angeles — onsite, 5 days/week
• Type: Full-time, exempt

Benefits Health/Dental/Vision:

• We’ve got you covered – Buck Mason takes care of 80% of the monthly cost for employee-only plans. That 20% not covered gets deducted from your bi-weekly paycheck.

• Dependents – Buck Mason takes care of 50% of the monthly cost and 50% comes out of

your bi-weekly paycheck.

• We offer a wide range of PPO and HMO options through Anthem, with Vision and Dental plans

through Principal. Plus, we’ve got HSA and FSA options to keep things flexible.

• 401k:

We’re all about planning for the future. Buck Mason matches 100% of your first 3% contribution, and 50% of the next 2%. So you get a max match of 4% from us if you chip in 5%. Not too shabby, right?

Other Perks:

• We offer an $80 cell-phone reimbursement for your monthly phone plan (excluding the device)so you can make those important calls on us.

• Every month, you can ask us for a $50 wellness reimbursement. Use it for gym memberships,fitness classes, or mental health expenses – it’s up to you.

• Maternity Leave – 12 weeks of paid leave

• No probationary period to be eligible, State funds first (disability, Paid Family Leave, etc.) Buck Mason covers the remainder of employee’s bi-weekly salary

• Paternity Leave – 4 weeks of paid leave

No probationary period to be eligible State funds first (disability, Paid Family Leave, etc.) Buck Mason covers the remainder of employee’s bi-weekly salary

Sasha Koehn and Erik Allen founded Buck Mason in 2013 to simplify the Ameri