Head of Marketing

Clera · San Francisco, CA

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Found on Clera's Ashby board. Last checked Nov 1.

Shep's read

I noticed this role covered positioning, content, paid acquisition, and events.

open 4 days

About the role

ABOUT THE ROLE

Own end-to-end marketing for an AI platform serving the hospitality sector. This hands-on leadership role spans product marketing and demand generation, with a focus on building and testing effective marketing programs.

WHAT YOU'LL DO

Develop product positioning and messaging, and build the marketing site with solutions pages for different customer segments.

Create video content, use cases, webinars, blog posts, and other materials that communicate product value.

Analyze competitors and conduct market research across hospitality and the broader AI landscape.

Experiment with newsletters, podcasts, and influencer partnerships, and create design assets or collaborate with designers.

Plan and execute field marketing campaigns, city activations, events, conferences, and relationship dinners.

Develop thought leadership content for company leaders and amplify it across LinkedIn and other channels.

Direct paid advertising, improve signup funnels, and build targeted lead generation programs.

Measure campaign performance and optimize marketing through analytics and A/B testing.

WHAT WE'RE LOOKING FOR

At least 5 years of marketing experience in B2B SaaS or AI, with ownership of campaigns from positioning through execution.

Experience developing messaging for technical or complex products and producing content such as blog posts, case studies, video scripts, or use case materials.

Hands-on experience with paid acquisition, conversion funnel optimization, and measurable campaign results.

Experience spanning inbound marketing, including SEO and content, and outbound programs such as events, field marketing, and direct outreach.

Background at a fast-growing technology company, with experience running multiple marketing experiments; relevant sectors may include AI, fintech, SaaS, cybersecurity, DevOps, or consumer technology.

Strong market research, competitive analysis, analytics, and cross-channel campaign skills. Hospitality experience is not required.

Senior marketing experience, with the ability to work independently and scale initiatives or a team as needed.

COMPENSATION & BENEFITS

Base salary: $150,000 to $240,000 annually, plus 0.20% to 0.75% equity. Benefits include health insurance and a 401(k) match. Visa sponsorship is not available.