Event and Partner Marketing Manager

The Opportunity

As the Event and Partner Marketing Manager at Coursedog, you'll lead event strategy and execution across our full portfolio—from large tradeshows and user conferences to high-touch executive events and regional meetings. You'll bring deep marketing expertise to every event, planning backward from lead generation and pipeline goals rather than simply executing a checklist. This role moves at 100 miles an hour: you'll manage multiple concurrent events, coordinate integrated marketing campaigns where events are central to larger initiatives, and travel 20-30% of the time to drive on-site execution.

You'll partner closely with Sales, BDR, Account Managers, and the marketing team on targeting, messaging, and follow-up strategy—and you'll bring a collaborative, scrappy mindset to a role that demands both strategic thinking and flawless execution. This is ideal for someone who thrives in a fast-paced, mission-driven environment, enjoys owning outcomes from planning through measurement, and is energized by the challenge of turning an event into a pipeline driver.

This position offers a competitive base salary between $110,000 - $130,000 , based on experience and qualifications. The role also includes a performance-based variable compensation component, bringing total on-target earnings (OTE) to $120,000 - $140,000 when performance objectives are achieved.

What You'll Do

• Own event strategy end-to-end: define lead and pipeline goals for each event, build the plan and audience strategy backward from those goals, and own the entire program from pre-event promotion through post-event follow-up.
• Plan and execute a diverse portfolio of event types—tradeshows, user conferences, high-touch executive events, and regional meetings—tailoring strategy and format to each event's unique purpose and audience.
• Coordinate integrated pre- and post-event marketing: manage invitations, promotional campaigns, targeted outreach, follow-up campaigns, and lead handoff to Sales in partnership with the broader marketing team.
• Partner with marketing, Sales, BDR, and Product teams on larger initiatives where events are a central piece of a broader campaign, ensuring alignment on strategy, messaging, and timelines.
• Manage event logistics with precision and attention to detail: lead communication with internal team for execution and planning, negotiate with venues and vendors, own budgets and timelines, coordinate staffing, and lead flawless on-site execution.
• Leverage AI tools and automation to optimize event workflows, lead tracking, and campaign effectiveness—bringing emerging AI capabilities into event strategy to work smarter and faster.
• Track and report on event performance against pipeline and revenue goals, analyze what worked and what didn't, and use those learnings to continuously refine strategy.
• Travel approximately 20-30% of the time to represent Coursedog, build relationships with prospects and customers, and execute events on the ground.
• Take initiative across the marketing function: identify where you can help, move fast, and drive outcomes without waiting to be asked.

Requirements

What You'll Bring

• 5+ years of marketing experience with hands-on event planning and execution across tradeshows, user conferences, high-touch executive events, and regional meetings.
• Strategic mindset with a proven ability to connect event planning directly to lead generation and pipeline goals—not just logistics-focused execution.
• Strong marketing foundation: experience with campaign planning, demand generation, marketing analytics, and cross-functional collaboration in a marketing team environment.
• Experience using AI tools and staying current with AI capabilities relevant to marketing and event operations—ability to evaluate and implement AI solutions to improve efficiency and effectiveness.
• Highly detail-oriented and organized, with a track record of flawless execution under pressure and the ability to manage multiple concurrent events without dropping the ball.
• Excellent project management and cross-functional communication skills: proven ability to partner effectively with Sales, Product, and other teams; genuinely open to feedback and collaborative by nature.
• Scrappy, go-getter mentality: takes initiative, moves fast, digs in without being asked twice, and thrives in a high-velocity environment.
• Willingness and ability to travel 20-30% of the time for events and conferences.

Not sure if you should apply? Research shows that women and people from underrepresented backgrounds are less likely to apply unless they meet every qualification listed. At Coursedog, we're focused on finding the best person for the role, and that person may come from a non-traditional background. We encourage you to apply even if you don't meet every requirement — our evaluation focuses on your ability to thrive in this role and make an impact.

Benefits

About Coursedog

At Coursedog, our mission is simple but ambitious: to break down barriers to student success.

Founded by former college students who were frustrated by outdated academic systems, Coursedog was built to empower higher ed administrators to deliver exceptional educational experiences and make it easier for students to achieve their goals. Since then, we’ve grown into a platform trusted by institutions across the country.

Coursedog is the Intelligent Academic Operations Platform, empowering 400+ colleges and universities to better serve over 3.3 million students. Our platform brings together academic scheduling, curriculum and catalog management, assessment, and workflow automation — all designed to adapt to each institution’s unique needs and remove administrative roadblocks so educators can focus on helping students succeed.

We’re a remote-first, fast-growing company and a Forbes Top 500 U.S. Startup Employer, with a culture that prioritizes engagement, ownership, and impact. If you’re excited about solving meaningful problems