Head of Product Marketing

Who we are Hi there 👋 We’re Ethena, compliance training that customizes itself to you. Ethena combines top-rated training content with intelligent AI that builds and adapts training to reflect your company’s unique brand, roles, policies, and risks, so it feels like your team, whether that’s hard hats or virtual meetings. From auto-assigning courses based on HRIS data to transforming your policies into interactive training in minutes, Ethena helps People, Legal, and Compliance teams launch in days (not months) and cut learner seat time by up to 60% with adaptive learning paths. Ethena supports 1M+ learners across 2,000+ organizations, with a 93% learner approval rating and 96% customer renewal rate. Over the past several years, we’ve delivered consistent, durable growth, including 120%+ net dollar retention, 95%+ gross dollar retention, and strong enterprise expansion across industries. Ethena has become a go-to compliance partner for modern, global organizations.

Beyond training, Ethena unifies core compliance tools, Hotline & Case Management, Policy Bot, and Phishing Simulator, into a single platform, with built-in audit trails and compliance controls teams can trust.

Trusted by teams at companies like Genesco, Asana, Pinterest, and Synaptics, it’s a great time to join us.

How we work We’re a team that values diversity in all its forms and loves adding new perspectives. We ask thoughtful questions, challenge assumptions, and build with empathy, for customers and for each other. We care about craft, we love feedback, and we take ownership. We also embrace humor (yes, the puns are real), because doing serious work doesn’t have to feel so serious.

Our workforce is fully remote, and your personal working hours can be based on your own timezone. All team-wide meetings are scheduled to be inclusive of all North American time zones.

Who We're Looking For At Ethena, we’re an AI platform that’s revolutionizing the Compliance space. Our product and engineering teams ship fast—really fast. Build cycles are shrinking, product offerings are expanding, and our roadmap evolves to meet the needs of a changing workplace.

That’s where you come in.

We’re looking for a Head of Product Marketing to serve as the vital bridge between our Product team and the rest of the world. Reporting directly to our Chief Technology Officer , you will be the chief storyteller, positioning strategist, and launch maestro for everything we build. Our buyers are compliance, HR, and legal leaders. Your job is to turn what we build into a compelling story. You’ll spend time with key buyers every week on demo calls, in customer conversations, and on webinars. Then you’ll bring what you hear straight back to the Product team to help shape what we build next.

This is not a role where you oversee strategy from a distance. You’ll be on calls helping us win deals and building the assets yourself.

What You'll Do •

Be the product voice in the room on our most strategic deals

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Show buyers where the platform is going; demo vibecode prototypes to paint a picture of the future

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Give compliance, HR, and legal leaders clear answers to their toughest questions

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Keep our product story sharp and buyer-first across every product line

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Help us operationalize cross-functional efforts to win key deals

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Bring what you hear on calls back to the Product team to help shape our roadmap

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Translate upcoming features into plain language for buyers and internal teams

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Build ad hoc assets (such as decks, one-sheets, prototypes, and Looms) to support key product launches

What you'll bring •

The ability to tell a clear story, and to field live questions from buyers at the right zoom level

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Impeccable internal communication skills that align cross functional teams around clear narratives

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Startup experience at our stage where you wore multiple hats, worked with little structure, and figured things out yourself

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A track record of taking complex B2B SaaS products to market by anchoring every story in the customer’s pain points

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Comfort on live calls with senior buyers and a strong working partnership with commercial teams

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Ability to use AI to increase your output efficiency, while maintaining a high quality bar

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High agency and comfort with ambiguity in a fast-moving, high-build environment

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A sense of humor and real curiosity about how our customers work

At Ethena, we're committed to fair and equitable compensation. We carefully evaluate each candidate's skills and qualifications to provide our best possible offer upfront. Our no-negotiation policy ensures that our first offer is always our best offer, promoting pay equity throughout our organization.

Physical Demands This is sedentary work that primarily involves sitting/standing in a home office environment.

Location Ethena is a remote-first organization and is currently hiring candidates based in the United States. We are not currently offering employer visa sponsorship for this role.

AI Usage in Interviews: We’re big fans of AI and use it heavily in our day-to-day work. That said, to ensure fairness and accurate skill assessment, we do not allow the use of AI tools (including note takers, transcription tools, or recordings) during interviews. If you have questions or need accommodations, we’re happy to chat — just let us know.

Benefits The benefits offered for this position can be found here. We provide unlimited PTO.

How to Apply Applications for this position will be accepted via our job board. Excited about the opportunity, but worried you don’t meet all the requirements? Apply anyway, and give us both the chance to find out. We welcome you to read more about our approach to job descriptions by our Chief People Officer, Melanie Naranjo. Curious to know what it’s like to interview with us? Read more here.

Ethena is proud to be an Equal Opportunity Employer and is committed to a diverse and inclusive workplace. We believe that a successful organ