Product GTM Lead, Emerging Products

About Scribe

Scribe https://scribe.com is where exceptional people come to do the best work of their careers. More than 94% of the Fortune 500 use Scribe to own their specialized intelligence: the unique way their teams work, decide, and get things done. Our Specialized Intelligence platform automatically captures how work happens and turns it into a living asset for people and AI agents.

We're growing fast. Since our founding in 2019, we've reached 7 million users across 600,000 businesses. Based in San Francisco, we're a LinkedIn Top Startup, valued at over $1B, and backed by leading investors. Join us in our mission to transform how people work.

Hiring Manager: Aliza Edelstein https://www.linkedin.com/in/alizaedelstein/, VP of Product Marketing

TL;DR - Why this role matters

We’re hiring our first dedicated product marketing owner for the new products Scribe launches, with one coming very soon. We’re looking for someone who loves scaling things from zero to one. You’ll be attached at the hip with your Product Manager counterpart from the earliest days of a product’s inception: validating what we’re building, learning the buyer and user we’re building it for, and influencing how we build it based on what you learn in early development phases: design partnerships, alpha, beta, and early access. Then you’ll own bringing it to market and growing it. This is a highly cross-functional, highly visible role for someone who knows what moving a number actually takes, and who loves to build the programs no one else thought of to move the needle.

About the role

You're a builder who will take full commercial ownership of Scribe’s emerging products, from incubating them, to kicking off our design partner program, to bringing them to market and growing their success over time. You close the gap between what a new product can do and what our customers and prospects need through sharp positioning, strategic marketing launches, thoughtful campaigns, and relentless focus on usage and revenue. When Product is starting early ideation, you are already asking: who is this really for? What would drive adoption? What story should we be telling?

Some of the products we build are designed to deliver value directly to end users at companies. Others are designed for senior leaders. This role requires a strategic thinker who can fully learn the buyer and user that each new product is designed for, can step into their shoes, understand their KPIs and pains, and translate that into a GTM plan, positioning, messaging, and collateral that drives usage and revenue.

You're a smart, kind, ambitious self-starter and cross-functional leader who thrives leading zero-to-one work, navigating ambiguity, and landing thoughtful decisions quickly, guided by data. You get energy from building deep, authentic connections with customers, and love joining customer calls. You have a keen ability to detect patterns and distill massive amounts of information into concise, compelling, emotionally resonant messaging that GTM teams can’t wait to use.

You could be a great fit if

Must haves:

• You’ve done this before. 5+ years of professional experience in Product Marketing, or in a combination of Product Marketing and Product Management or Product Strategy (we care more about how you think than where you’ve been). You’ve worked in or alongside product, growth, or revenue operations and understand what actually moves deals. You put yourself in the customer’s shoes, and learn to speak their language natively.

• You love zero to one. You’ve helped take something from idea to market, ideally more than once. You’re energized by running design partnerships, alpha, beta, and early access programs, and you know how to turn messy early feedback into a clear point of view on what to build, who it’s for, and how to sell it. You’re comfortable making decisions with incomplete information.

• You’re a true partner to Product. You’re attached at the hip with your PM counterpart and show up early. You treat what you learn from customers as input to how the product gets built, not just how it gets marketed.

• You feel an extreme sense of ownership. You think about marketing the way a GM thinks about a business, always anchoring to a number and thinking about impact. You show a high degree of creativity in identifying and capitalizing on opportunities.

• You are a storyteller. You have a deep love of the written word and have exceptional written, verbal, and visual communication skills. You have your finger on the pulse of AI developments and cultural conversations, and you have a keen ability to understand the audience and distill key messages to persuade them to take action. You put the customers at the center of everything you do.

• You influence across functions. You love to lead, and collaborate seamlessly across functions with high EQ (emotional intelligence). Your creative curiosity, collaborative ethic, hardworking enthusiasm, and ambition inspire others to work with you. You flourish in ambiguity and can make quick, thoughtful decisions.

• You’re strategic and analytical. You connect quantitative and qualitative insights and can build a POV that holds up in front of the exec team and can be pressure-tested in a spreadsheet. You’re comfortable getting hands-on with tools like Salesforce, Gong, Customer.io http://Customer.io, and Mixpanel, and you apply learnings to improve our messaging, positioning, and public material throughout the funnel. Plus, you leverage AI to accelerate analysis and move from data to decision faster.

Nice-to-haves:

• Even more writing! You have a background in writing, literature, or history. We take good writing seriously here.

If you’re reading this thinking "that’s me!", we want to meet you!

This role is not for you if

• You need a finished product and a proven playbook before you get started

• You are not confident in your ability to write compelling messaging (including website copy and longer form