Senior Retention Marketing Manager, DTC & E-Commerce

Vego Garden is making gardening as accessible and sustainable as possible, while encouraging gardening to be an avenue for personal and community development!

Since its successful launch in 2020, Vego Garden has quickly become the leading brand in raised garden beds and one of the fastest-growing consumer brands in the country. In just five years, our rapid growth has led to the establishment of a 200,000-square-foot headquarters and distribution center, along with a beautiful 5-acre farm.

Today, Vego Garden proudly employs over 100 dedicated team members across the U.S. and internationally. Our high-quality raised garden beds are recognized for their durability, eco-friendly materials, and safety for both children and pets. We are proud to be partnering with Costco, ACE Hardware, Home Depot, Menards, Lowe’s, Wayfair, and Amazon.

We owe our success to our loyal customers and passionate team. Through our Vego Garden Kids and Giving Back Program, we have donated more than 3,500 garden beds to schools, underserved communities, and other philanthropic initiatives - helping to grow gardens and give back across the nation by making gardening easier anytime, anywhere! We're proud to be a certified Great Place to Work company!

Vego Garden Inc. is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ancestry, age, disability, veteran status, or marital status.

Job Purpose:

Vego Garden is looking for a Senior Retention Marketing Manager, DTC & E-Commerce with deep expertise in retention strategy and a proven track record of growing existing customer revenue for DTC consumer product brands.

You will own the retention strategy across the entire customer lifecycle, from converting first-time buyers into repeat customers to increasing purchase frequency, expanding category adoption, and reactivating lapsed customers. This goes beyond managing email campaigns or building basic automated flows. You will leverage advanced lifecycle marketing, customer segmentation, behavioral insights, and rigorous experimentation to develop sophisticated retention strategies that meaningfully increase repeat purchases, customer lifetime value, and profitable growth.

This role requires a true retention expert who can connect high-level strategy with hands-on execution, using a deep understanding of DTC consumer purchasing behavior to turn customer relationships into a sustainable competitive advantage.

Essential Responsibilities:

Retention Strategy & Existing Customer Growth

• Build and execute a retention roadmap that increases repeat purchase rate, purchase frequency, cross-category adoption, and customer lifetime value.
• Identify the highest-impact opportunities across onboarding, second-purchase conversion, cross-sell, loyalty, and win-back.
• Develop customer journeys that reflect gardening seasonality, product ownership, and customers’ evolving needs.
• Partner with the Growth Director to set retention goals, prioritize investments, and forecast existing customer revenue.

Lifecycle Marketing & Customer Experience

• Own the strategy and execution of email, SMS, and other relevant lifecycle channels, including automated journeys and promotional campaigns.
• Build segmented, personalized experiences based on purchase history, engagement, customer value, and lifecycle stage.
• Strengthen post-purchase journeys through product education, timely recommendations, and content that helps customers succeed in their gardens.
• Manage the retention calendar, balancing education, product discovery, seasonal demand, and promotional activity.
• Establish strong standards for deliverability, audience health, consent, and communication frequency.

Customer Insights, Measurement & Experimentation

• Analyze customer cohorts to understand repeat purchase patterns, time to second purchase, category progression, and lapse risk.
• Build reporting that connects retention activity to customer behavior, revenue, and profitability.
• Run structured experiments across messaging, offers, timing, segmentation, and customer journeys.
• Use holdouts and incrementality testing where appropriate to distinguish additional revenue from purchases that would have happened anyway.
• Turn customer feedback and performance insights into clear recommendations for marketing, merchandising, and customer experience.

Cross-Functional Leadership

• Partner with acquisition teams to improve customer quality and connect first-purchase campaigns with long-term value.
• Work with Creative, Content, Merchandising, E-commerce, and Customer Experience to deliver cohesive customer journeys.
• Shape loyalty and referral initiatives based on customer needs and business economics.
• Manage relevant agency, platform, and contractor relationships to support execution.

Requirements

• 5+ years of specialized experience in retention and lifecycle marketing , with demonstrated ownership of retention strategy and programs for a DTC or e-commerce business.
• Direct experience with a DTC consumer product brand , ideally involving physical products and repeat-purchase or cross-category growth. Must understand the retention challenges unique to DTC consumer products.
• Proven experience leading, mentoring, and developing retention and lifecycle marketing team members, providing strategic direction, setting priorities, and raising the team's overall level of expertise and performance.
• A proven track record of developing and executing retention strategies that measurably improve repeat purchase rate, purchase frequency, existing customer revenue, or customer lifetime value.
• Deep expertise in lifecycle marketing strategy, including customer segmentation, behavioral triggers, cohort-based strategies, customer journeys, and advanced lifecycle automation beyond basic email flows.
• Hands-on expertise with email an