Home Health Area Sales Director

Join VitalCaring – Where Your Leadership Drives Growth and Changes Lives! Area Sales Director – Home Health Sales Leadership | Market Growth | Referral Development

Who We Are At VitalCaring, we’re more than a home health and hospice provider - we’re a family that supports, inspires, and uplifts both our patients and our team members. Founded in 2021, VitalCaring has quickly grown into a leading provider of home health and hospice services, with a mission to transform lives and foster hope through genuine caring. Every encounter is an opportunity to make a meaningful difference - and we are committed to bringing a culture of caring to every moment. What You’ll Do As an Area Sales Director – Home Health , you will lead and develop a high-performing sales team while driving referral growth, market development, and revenue across your assigned territory. You’ll provide strategic direction and hands-on leadership to Account Managers and Care Transition Navigators, ensuring strong territory execution, meaningful referral partnerships, and consistent achievement of growth goals. Working closely with branch and operational leadership, you’ll help expand VitalCaring’s presence in the communities we serve and connect more patients with high-quality care in the place they call home. Sales Leadership & Team Development

Lead, coach, and develop Account Managers and Care Transition Navigators to achieve individual and team referral, census, and growth goals

Recruit, interview, onboard, train, and retain high-performing sales professionals

Establish clear performance expectations and provide ongoing coaching, mentoring, education, and feedback

Develop individualized sales strategies and performance plans based on territory opportunity and business needs

Create a culture of accountability, collaboration, urgency, and consistent execution

Monitor sales performance and activity to ensure appropriate focus on high-value accounts, referral opportunities, and market priorities

Develop and monitor performance improvement plans when necessary

Market Strategy & Growth

Develop and execute strategic sales and marketing plans designed to drive sustainable home health growth across the assigned territory

Evaluate referral trends, market dynamics, competitive activity, and opportunities for expansion

Identify underdeveloped accounts and untapped referral opportunities and create strategies to increase market penetration

Drive consistent referral and revenue growth through effective territory management, account development, and new business generation

Partner with sales team members to build strategic territory plans with clear targets, priorities, and measurable outcomes

Use sales data and market intelligence to identify barriers to growth and develop solutions to address them

Communicate regularly with regional sales leadership regarding market performance, opportunities, competitive activity, and growth strategies

Referral Partnerships & Business Development

Build and strengthen relationships with physicians, hospitals, health systems, rehabilitation facilities, skilled nursing facilities, assisted living communities, and other healthcare partners

Develop new referral relationships while expanding opportunities within existing accounts

Partner with physicians, discharge planners, case managers, social workers, and other healthcare professionals to support seamless transitions to home

Educate referral partners on VitalCaring’s home health services, capabilities, patient eligibility, and the value of skilled care in the home

Identify opportunities to strengthen VitalCaring’s position as a trusted post-acute care partner within the market

Represent VitalCaring through strategic networking, educational programs, community events, and relationship-building activities

Operational Partnership & Patient Access

Partner closely with branch and operational leadership to align growth strategies with clinical capacity, patient needs, and organizational goals

Collaborate with operations to support timely, seamless transitions from referral to start of care

Maintain awareness of referral trends, conversion opportunities, census performance, and market needs

Help identify and resolve barriers that may impact referral conversion or patient access to home health services

Maintain accurate and timely sales and referral activity within company systems and technology platforms

Prepare, review, and communicate sales-related reporting and commission information as required

Compliance & Market Education

Ensure all sales and referral activities are conducted in accordance with applicable laws, regulations, and company policies, including Stark Law and Anti-Kickback requirements

Maintain a strong understanding of Medicare home health eligibility, referral requirements, and applicable regulations

Educate sales team members and referral partners regarding home health services, Medicare guidelines, patient eligibility, and referral processes

Reinforce ethical, compliant, and patient-centered business development practices throughout the sales organization

Participate in required training, education, and professional development activities

What Sets You Apart

A proven ability to lead, coach, and inspire high-performing healthcare sales teams

A demonstrated track record of achieving or exceeding referral, census, revenue, and growth goals

Strong knowledge of the home health and post-acute healthcare landscape

The ability to build influential relationships with physicians, hospitals, case managers, discharge planners, and other referral partners

Strategic thinking paired with a strong bias for execution and results

Strong business acumen and an understanding of territory management, market development, and referral dynamics

The ability to analyze performance, identify growth opportunities, and translate insights into action

A collaborative leadership style and the abi