Senior Marketing Manager - Affiliate & Strategic Partnerships

Wealthfront is seeking an experienced Senior Marketing Manager to elevate our paid partnerships strategy and accelerate customer acquisition. In this high-impact role, you will take full ownership of defining strategic focus areas, building actionable roadmaps, developing business cases, negotiating agreements and scaling high-performing partner channels. You will also expand Wealthfront's acquisition strategy into new sources of distribution. We are looking for a proactive leader who thrives in fast-paced, ambiguous environments—someone who combines strategic vision with operational resourcefulness to drive net-new client growth while streamlining internal workflows. This role reports directly to a Director of Paid Marketing. You’ll work closely with other members of the paid marketing team, and partners across the company in Product Marketing, Creative, Comms, DS and Engineering, among others.

Responsibilities: •

Define Partnership Roadmap: Develop and execute a data-driven strategy aligned with overall growth targets and business objectives across affiliates, creators, and other emerging partnership models

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Identify & Evaluate Opportunities: Source and vet prospective partners, creators, affiliate platforms, and media publishers based on audience alignment, brand fit, and strategic business priorities

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Develop Business Case: Size new opportunities, evaluate partnership economics and acquisition potential, and develop clear recommendations on opportunities

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Relationship Management: lead contract negotiations & establish payout models. Build seamless onboarding workflows, briefing documents, creative guidelines, and compliance standards for all paid partners & cultivate long-term relationships with top-performing partners

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Cross-Functional collaboration with internal Creative, Legal, Product Marketing, Comms and Paid Marketing teams to ensure brand alignment, legal compliance (e.g., disclosure rules), and message consistency

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Data-Driven Optimization: Establish measurement frameworks to evaluate performance, regularly analyze campaign metrics to double down on winning channels and sunset underperforming deals, and socialize learnings internally. Drive flawless end-to-end execution

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Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect

Qualifications: •

Bachelor's degree or higher

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6+ years of experience across strategic partnerships, business development, growth marketing or customer acquisition in a B2C environment (consumer tech experience with a high growth company is a plus) with demonstrated success of scaling programs

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4+ years experience managing partnerships or affiliates, ideally with 2+ years hand-on experience, and a strong expertise in full-funnel marketing measurement

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Experience structuring partnership economics, developing business cases and negotiating commercial agreements

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Proven examples of impactful projects translating data into actionable insights and strategic recommendations

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Personal finance knowledge/experience is a big bonus, but not required

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Knowledge of compliance and regulatory considerations within the financial services industry is a plus, but not required

Estimated annual salary range: $148,000 - $162,710 USD plus Equity. Plus comprehensive benefits including medical, dental, and vision coverage, a 401(k) with company match, an Employee Stock Purchase Plan (ESPP), generous time off, parental leave, wellness reimbursements, professional development, an employee investing discount, and more!

About Wealthfront Here at Wealthfront, our mission is to create a financial system that favors people, not institutions. We do this by leveraging technology to build powerful, low-cost, and easy-to-use financial products that help modern investors grow and manage their money. We started with the ambition to transform the investment advisory industry when we pioneered automated investing in 2011. By automating strategies typically reserved for the wealthy, we unlocked access to high quality investment advice for a digitally-native generation that was underserved by traditional institutions. Since then, we've expanded to a full suite of products designed to help our clients save, spend, invest, and borrow for all of their goals, including: •A Cash Account that, through our program banks, offers one of the highest annual percentage yields on uninvested cash in the industry, while providing instant and secure access to your money with no account fees and a full suite of checking features.

• Multiple automated investing portfolios managed for you and tailored for long-term wealth building across various financial needs, including general investing, retirement, family wealth management, and more. Our taxable investing accounts are designed to unlock tax savings through sophisticated strategies like fixed income, tax-loss harvesting, and direct indexing—which we offer at industry-leading low costs and accessible minimums.
• A zero-commission Brokerage Account with 8000+ stocks and ETFs that’s designed to give DIY investors an incredibly easy way to get started investing. Plus, with our Cash Account, they can earn a high yield (from program banks) until the minute they’re ready to invest.
• A digital-first mortgage experience designed to reduce costs, remove unnecessary friction, and aim to offer rates consistently below the national average.

Our award-winning products have attracted over 1.5 million funded clients who trust us with more than $100 billion of their hard earned savings on our platform—and we're far from done. If you’re inspired to help us reshape the financial industry as we create our next chapter, let’s talk! For more information please visit www.wealthfront.com.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran